Privacy Policy (GDPR) and cookies

 

Your privacy is important to us. With us, you should feel secure. Therefore, we at Bellestore.se are careful to comply with applicable data protection legislation, for example, the European General Data Protection Regulation (GDPR), which as of May 25, 2018, replaces the Personal Data Act (PUL).

This means a common regulatory framework within the EU and that the rights of citizens (customers) are strengthened, for example, regarding how personal data is used. The General Data Protection Regulation places great demands on documenting how personal data is lawfully used and that organizations ensure secure handling of personal data; that is, the amount of personal data collected, the scope of processing, and the time for its storage and accessibility.

Below, we wish to inform you about the purposes for which we collect and use your personal data and how you can exercise your rights.

Contact information for the Data Controller

Wescom AB

Stångjärnsgatan 1A, 724 77 Västerås, Sweden

E-mail: customerservice_se@bellestore.se

Org. no: 556761-0620

Storage of your personal data

We save your data for as long as the current purpose requires. All handling of personal data takes place in accordance with applicable data protection legislation. Below, we have summarized a number of basic purposes for why we handle your personal data. The personal data we use are Name, Phone number, E-mail address, IP address, Customer number, and Personal identity number. Legal basis: The purchase agreement with you, verbal consent or legitimate interest (balancing of interests), and the Marketing Act's provisions regarding consent or an established customer relationship.

We use your personal data for:

1. Purchase of goods

• Ensuring that you are who you claim to be and checking your age.

• Delivering what you have ordered to your home/collection point.

• Handling your payment (including assessing which payment solution we can offer, for which we retrieve information from credit reports) and offering you various payment solutions, e.g., invoice, installment, and account payment via Klarna or direct payment with your debit card.

• Retrieving your registered address with the help of an external party; Klarna.

• Handling complaint cases. Storage period: Until the purchase has been completed, including delivery and payment, and for a period of 36 months thereafter, in order to handle any potential complaint cases. However, card numbers are never saved.

2. Marketing of our products and services via e-mail, campaigns, and newsletters

Storage period: Until you inform us that you no longer want direct marketing from us. You can unsubscribe directly by contacting help@bellestore.se

3. Handling of your cases in our customer service

• Ensuring your identity.

• Communicating with you and answering your questions via telephone, chat, e-mail, or social media.

• Investigating complaints and support cases, including technical support.

Storage period: 36 months after the case is closed and as long as the right of complaint applies.

4. Handling your use of our warranties and various services, such as options e.g., home delivery, carrying in, evening delivery, etc.

• Receiving bookings, rebooking, and cancellations.

• Sending out booking confirmations and other communication regarding a booking of a service.

• Credit report from credit reporting agencies to ensure your solvency.

Storage period: The duration of the warranty period, usually 1 year unless otherwise stated.

5. Newsletter

The legal basis for sending is the fulfillment of an agreement. For customers who have chosen to subscribe to the Bellestore.se newsletter, a newsletter is sent via email with information and offers. You can unsubscribe from the newsletter from Bellestore.se at any time via help@bellestore.se or by clicking on the link found at the bottom of the newsletter.

6. Transfer and disclosure of your personal data to other parties

In order to offer our services, we disclose personal data to other parties, who also only process the data in accordance with the purpose. Examples of other parties are:

• Providers of postal services, freight forwarders, transport services, or for the elimination of documents.

• IT service providers within the scope of maintenance and management of software.

• Service providers within credit assessment, debt collection, and dialogue marketing.

• Authorities, where applicable e.g., the Police or the Swedish Tax Agency.

To the greatest extent possible, we ensure that we process your personal data within Sweden, and all our own systems and servers are located within the country. However, we collaborate with a number of parties whose systems are located outside the EU, for example, our system for e-mail. Your personal data is only disclosed to a country outside the EU/EEA if we can ensure that there are sufficient guarantees for correct and adequate processing.

7. Tracking of shipment

When you shop in our webshop and accept our terms of purchase, your e-mail address will be passed on to a distributor so that you have the opportunity to track your shipment. Distributors use your e-mail address to offer you the ability to follow your order and keep you informed about where your ordered item is and when it will be delivered.

Your rights

Bellestore.se guarantees that your rights regarding the handling of personal data are complied with. You can always object to if or how your personal data is used by emailing help@bellestore.se

Rights

1. Every person has the right to receive information when his or her personal data is being processed.

2. Every person has the right to contact a company and ask to have incorrect data corrected or supplemented with such personal data that is missing and relevant in relation to the purpose of the personal data processing.

3. Every person has the right to contact a company or authority that processes personal data and ask for the data relating to him or her to be erased. Cookies that we use on outl1.se Our use of cookies is intended to facilitate both for you as a visitor to our website and for us. You have the right yourself not to accept the use of cookies. You can easily turn off the function via your own browser's security settings or choose to receive a warning every time the website tries to place a cookie on your computer. Via the browser, previously stored cookies can also be deleted. To know more about how to do to limit how cookies are stored on your specific computer, you can read more under settings in the browser you are using.

Right to access your data

You can request a copy of the data we have about you. We strive to give you an answer within 30 days.

Right to restrict

You have the right to demand that the processing be restricted if you believe that the personal data is not correct, the processing is illegal, or that we no longer need the data but you need them to be able to establish, assert, or defend a legal claim.

Right to data portability

The data subject has the right to obtain and use their personal data elsewhere, for example in another social media service.

You as data controllers are obligated to facilitate such a transfer of personal data. A prerequisite is that the data controller processes the personal data with the support of consent from the data subject or to fulfill an agreement.

It only applies to such personal data that the data subject has provided themselves.

 

Which cookies do we use?

Necessary

These cookies are necessary for the website's basic functions; without these cookies, we cannot guarantee that the website works as it should.

Statistics

These cookies are anonymous and are used to analyze and remember which choices you have made and how you as a visitor use our website. With their help, we can also monitor the website's performance and identify and handle any problems as efficiently as possible.

We need these cookies to keep track of which pages on our website are most visited and to be able to offer relevant content to you as a visitor. It makes it easier for us to keep our website up to date and to ensure that you get as smooth and simple a user experience as possible.

Marketing

We also use third-party cookies for marketing purposes so that we can show you our ads (only our own) on other relevant websites that you visit. We may use advertising technologies from external providers to find out how effective the online ads we place on our own and others' websites are.

This technology is called remarketing, or retargeting, and we ask for your approval before we use these cookies, as they give us the opportunity to track through which website you came to our website. In this way, we can measure how effective our ads on other websites are.

We use external platforms such as Facebook and Google Marketing Platform.

In Google Marketing Platform, we manage our marketing campaigns such as paid keywords or display advertising. The cookies that the platform places have two purposes: to analyze and to personalize ads. These cookies will not increase the amount of ads you see, but will only make them more relevant to you.

On Facebook, we collect anonymous data about visitors to our website via a “pixel”, which is a tool that Facebook offers. We personalize content and ads based on what content visitors to our website have seen. These cookies will not increase the amount of ads you see, but will only make them more relevant to you.

Personalization

We use these cookies to improve the user experience on our website. For example, we collect information about how you use the website to be able to offer you a more relevant experience adapted to your preferences.