Your privacy is important to us. We want you to feel secure with us. That is why we at Bellestore.se take care to comply with applicable data protection legislation, e.g. the European General Data Protection Regulation (GDPR), which replaced the Personal Data Act (PUL) on May 25, 2018.

This entails a common set of regulations within the EU and strengthens the rights of citizens (customers), among other things regarding how personal data is used. The General Data Protection Regulation places great demands on the documentation of how personal data is lawfully used and that organizations ensure secure handling of personal data; that is, the amount of personal data collected, the scope of processing, and the time for its storage and accessibility.

Below, we would like to inform you about the purposes for which we collect and use your personal data and how you can exercise your rights.

Contact information for the Data Controller

Bellestore Nordic AB

Stångjärnsgatan 1A, 724 77 Västerås, Sweden

E-mail: hello@bellestore.se

Org. no: 556761-0620

Storage of your personal data

We save your data as long as the current purpose requires. All handling of personal data takes place in accordance with applicable data protection legislation. Below, we have summarized a number of fundamental purposes for why we process your personal data. The personal data we use are Name, Phone number, E-mail address, IP address, Customer number, and Personal identity number. Legal basis: The purchase agreement with you, verbal consent, or legitimate interest (balancing of interests), and the provisions of the Marketing Act regarding consent or an established customer relationship.

We use your personal data for:

1. Purchase of goods

• Ensuring that you are who you claim to be and verifying your age.

• Delivering what you ordered to your home/collection point.

• Handling your payment (including assessment of which payment solution we can offer, for which we retrieve information from credit reports) and offering you various payment solutions, e.g. invoice, partial payment, and account payment via Klarna or direct payment with your debit card.

• Retrieving your registered address with the help of an external party, Klarna.

• Handling complaint cases. Storage period: Until the purchase has been completed, including delivery and payment, and for a period of 36 months thereafter, in order to be able to handle any potential complaint cases. Card numbers are, however, never saved.

2. Marketing of our products and services via e-mail, campaigns, and newsletters

Storage period: Until you notify us that you no longer want direct marketing from us. You can unsubscribe directly by contacting help@bellestore.se

3. Handling of your cases in our customer service

• Verifying your identity.

• Communicating with you and answering your questions via telephone, chat, e-mail, or social media.

• Investigating complaints and support cases, including technical support.

Storage period: 36 months after the case is closed and as long as the right to complain applies.

4. Handling your use of our warranties and various services, such as options e.g. home delivery, carrying in, evening delivery, etc.

• Receipt of booking, re-booking, and cancellation.

• Sending booking confirmations and other communication regarding a service booking.

• Credit report from credit reporting companies to ensure your ability to pay.

Storage period: The period of the warranty, usually 1 year unless otherwise stated.

5. Newsletter

The legal basis for sending is the fulfillment of an agreement. For customers who have chosen to subscribe to the Bellestore.se newsletter, a newsletter is sent via e-mail with information and offers. You can unsubscribe from Bellestore.se newsletters at any time via help@bellestore.se or by clicking on the link at the bottom of the newsletter.

6. Transfer and disclosure of your personal data to other parties

In order to provide our services, we disclose personal data to other parties, who also only process the data in accordance with the purpose. Examples of other parties are:

• Suppliers of postal services, freight forwarders, transport services, or for document destruction.

• IT service providers within the framework of software maintenance and management.

• Service providers within credit assessment, debt collection, and dialogue marketing.

• Authorities, where applicable, e.g. the Police or the Swedish Tax Agency.

To the greatest extent possible, we ensure that we process your personal data within Sweden, and all our own systems and servers are located within the country. However, we collaborate with a number of parties whose systems are located outside the EU, for example, our e-mail system. Your personal data is only disclosed to a country outside the EU/EEA if we can ensure that there are sufficient guarantees for correct and adequate processing.

7. Tracking of shipment

When you shop in our webshop and accept our terms of purchase, your e-mail address will be forwarded to a distributor so that you have the opportunity to track your shipment. Distributors use your e-mail address to offer you the ability to follow your order and keep you informed about where your ordered goods are and when they will be delivered.

Your rights

Bellestore.se guarantees that your rights regarding the handling of personal data are respected. You can always object to whether or how your personal data is used by emailing help@bellestore.se

Rights

1. Every person has the right to receive information when their personal data is processed.

2. Every person has the right to contact a company and ask to have incorrect data corrected or supplemented with personal data that is missing and relevant in view of the purpose of the personal data processing.

3. Every person has the right to contact a company or authority that processes personal data and ask for data referring to them to be deleted. Cookies that we use on outl1.se Our use of cookies is intended to facilitate both you as a visitor to our website and us. You have the right not to accept the use of cookies. You can easily turn off the function via your own web browser's security settings or choose to receive a warning every time the website tries to place a cookie on your computer. Previously stored cookies can also be deleted via the web browser. To learn more about how to limit how cookies are stored on your particular computer, you can read more under settings in the web browser you use.

Right to access your data

You can request a copy of the data we have about you. We strive to provide you with a response within 30 days.

Right to restrict

You have the right to demand that processing be restricted if you believe that the personal data is incorrect, the processing is illegal, or that we no longer need the data, but you need it to be able to establish, assert, or defend a legal claim.

Right to data portability

The data subject has the right to receive and use their personal data elsewhere, for example in another social media service.

As the data controller, you are obliged to facilitate such a transfer of personal data. A prerequisite is that the data controller processes the personal data based on consent from the data subject or to fulfill an agreement.

This only applies to personal data that the data subject has provided themselves.

 

Which cookies do we use?

Necessary

These cookies are necessary for the basic functions of the website; without these cookies, we cannot guarantee that the website works as it should.

Statistics

These cookies are anonymous and are used to analyze and remember which choices you have made and how you as a visitor use our website. With their help, we can also monitor the website's performance and identify and handle any problems as efficiently as possible.

We need these cookies to keep track of which pages on our website are visited the most and to be able to offer relevant content to you as a visitor. It makes it easier for us to keep our website up to date and to ensure that you get as smooth and simple a user experience as possible.

Marketing

We also use third-party cookies for marketing purposes so that we can show you our advertisements (only our own) on other relevant websites that you visit. We may use advertising techniques from external suppliers to find out how effective the online ads we place on our own and others' websites are.

This technique is called re-advertising, or retargeting, and we ask for your approval before we use these cookies, as they allow us to track which website you came from to our website. In this way, we can measure how effective our ads on other websites are.

We use external platforms such as Facebook and Google Marketing Platform.

In Google Marketing Platform, we manage our marketing campaigns such as paid keywords or display advertising. The cookies that the platform places have two purposes: to analyze and to personalize ads. These cookies will not increase the amount of ads you see, but will only make them more relevant to you.

On Facebook, we collect anonymous data about visitors to our website via a "pixel", which is a tool that Facebook offers. We personalize content and ads based on what content visitors to our website have seen. These cookies will not increase the amount of ads you see, but will only make them more relevant to you.

Personalization

We use these cookies to improve the user experience on our website. For example, we collect information about how you use the website to be able to offer you a more relevant experience adapted to your preferences.